IoStar is an end-to-end provider of digital marketing services. Whether you’re looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience, and approach are sure to prove to be an asset.
| Search Engine Optimization SEO Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At IoStar, we specialize in an innovative approach to SEO that uses latest tactics to put your website at the top of your target audience’s searches. Our SEO service |
| Social Media Marketing SMM Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. More than 1 billion people use social media every day, and platforms like Facebook, LinkedIn, etc. have sophisticated advertising platforms that can help you grow your audience. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes: · Social Strategy Development · Social Media Consulting |
| Drip Marketing / Email Marketing · Mass emailing campaign · Lead generation · Drip marketing · Emailing using cutting-edge technology |
Our Approach to digital marketing
Research
We will research for you to understand the state of affairs for your digital assets. Based on the situation analysis model we will propose a basic Strategy and Action Plan which will be discussed with your company and modified based on the inputs
Since we are already handling a similar line of business we have several experts in the field who will also advise on the final action plan. We use industry-leading tools to discover more about your target market activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. All of this combined with our expert keyword insights allows us to develop a good value package!
Strategy
Normally a comprehensive digital customer acquisition strategy based on the insights generated from our in-depth research, grounded in proven consumer behavior and marketing fundamentals will be the basis for an action plan
Further, we believe that Digital marketing is an umbrella strategy mo del which also should include Adwords, Adsence, PPC / SEM/strategy to be a part of the process Our recommendations and action plans will include techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives a nd goals.
Measurement and Key Performance Indicators
No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs.
Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives.
We use Google’s Brand Lift surveys to understand the impact our campaign has had on the awareness of your brand
· Social Media Advertising
· Community Engagement